![]() "Storing and backing up is a huge part of my workflow as a professional photographer," said Bruce Dorn. The e-label also shows available storage capacity and drive security status. ![]() Utilizing e-paper technology similar to that found on the Amazon Kindle, the information on the display remains clearly visible even when the drive is unplugged, and can be changed easily and as often as desired. For these customers, WD developed the e-label high-contrast smart display which reads like ink on paper, and lets the user create a customized label to describe the drive's contents. During in-home and in-studio interviews with consumers, WD team members observed that many were taping notes or other hand-made labels on their many drives, to tell them apart. Creative professionals generate, store and back up massive amounts of digital content.
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